Date: Wed, 18 Apr 2007 17:04:48 +0200
Porsche has top cachet in luxury segment
Stuttgart. Dr. Ing. h.c. F. Porsche AG, of Stuttgart, Germany, has been
given a very special distinction in its most important sales market, the
USA. For the third year running, the Luxury Institute in New York has
declared Porsche the most prestigious premium brand.
In its survey, the independent market-research institute questioned over
1,600 high earners with an average annual income of 313,000 US dollars and
assets of around 3.3 million US dollars. Porsche automobiles were said,
above all, to be powerful, highly sophisticated, very exclusive, and
elegant. The sports cars from Zuffenhausen and the sporty all-terrain
Cayenne have once again put their global competition in its place.
"Customer perception is everything in the luxury auto segment. This
distinction demonstrates that the Porsche brand is again delivering very
successfully in a highly competitive automobile market. With our products,
we have lived up to customer expectations in every way", says Peter
Schwarzenbauer, President and CEO of Porsche Cars North America.
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